Uber’s latest “PR problem”


Uber CEO Says He’s Seeking “Leadership Help” After Video Shows Him Yelling At Driver – BuzzFeed News


I’ll be surprised if this will cause much damage to Uber other than a few people deleting the app temporarily. Kalanick will come out of this unscathed as well – the feigned contrition lives up to the standards of Hollywood realism. 

What he said, the bit about “people don’t take responsibility,” is an opinion widely shared by the privileged. The “job creators” are never at fault for doing whatever in pursuit of profits, and screwing the common folk over is just par for the course. After all, the chumps chose to work under the dictated rules constructed only to protect the makers of the rules. Now, if they find themselves shafted then they should take responsibility for their limited choices and quit whining.

This incident, like the others before it, is reported and handled as a mere PR problem, and just about everyone will go along with that assessment because to look deeper would lead to questioning the system, which only a heretic who doesn’t believe in cheap convenience would do. 

Kalanick has a good PR adviser, to whom he listens. Next, he might announce that he has brought on board another high-profile person – Obama seems available – to be his “leadership helper.” Now we can all feel assured that this time the abuser really means it when he says he will change, and that he will make amends. 

Uber’s latest “PR problem”

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