Ubisoft’s gamer survey first asks if you’re female, and terminates if you say “yes”

mostlysignssomeportents:

The first question in this Ubisoft customer survey is “What is your gender” with “Male” and “Female” as permitted responses; if you choose “Female,” you’re dumped into a screen that informs you that “your profile doesn’t suit the survey.”

Games companies have got a lot of stick over the years for their failure to understand, cater to, and appreciate their masses of female customers, but it’s a rare thing for a company’s commercial blind-spots to be so vividly illustrated in two screens.

http://boingboing.net/2016/07/05/ubisofts-gamer-survey-first.html

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