Ubisoft’s gamer survey first asks if you’re female, and terminates if you say “yes”


The first question in this Ubisoft customer survey is “What is your gender” with “Male” and “Female” as permitted responses; if you choose “Female,” you’re dumped into a screen that informs you that “your profile doesn’t suit the survey.”

Games companies have got a lot of stick over the years for their failure to understand, cater to, and appreciate their masses of female customers, but it’s a rare thing for a company’s commercial blind-spots to be so vividly illustrated in two screens.


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